Tag Archives: service

Implementing Service Awards for Employees: What Not To Do

Service awards for employees are employee milestones with the company that should be celebrated. It’s not an option for a company to have an award like this, it’s a requirement. This is the award that shows that the company appreciates the time and the contribution the employees have made as they stayed on and grew with the company.

Here are some the things to avoid doing when implementing this award program:

* Years ago, companies only handed out service awards for employees for the employees’ 10th or 25th year. That is unacceptable now. Most companies begin the recognition on the employee’s 5th year; and then on the 10th year, 15th year, 20th year and so on. There are even some companies that recognize service on the third year of the employee’s stay with the company.

* Do not forget to celebrate the employee’s contribution to the company along with the years of service. Communicate this to the entire organization with a public celebration.

* You don’t have to spend too much on a lavish event for this award program. It can be a dinner to celebrate the employee milestones or it can be a part of a big event in the company like the anniversary. The more important aspect to remember about implementing an award like this is to be able to convey the company’s sincerity and gratitude. This will be able to do more in boosting employee morale and motivation than any kind of lavish event.

* Avoid making it seem like the award is for just showing up to work. Focus on the contributions and the employees’ skills.

* Don’t give the impression that the award is inconsistent and that it depends only on whims of the bosses. Make sure that you convey to the entire organization that the award is fair, objective and transparent. And make sure that it’s consistent. Follow the rules or criteria set for the awards at all times. Hold the awarding ceremony at a consistent period or date.

* Don’t implement an award program like this that operates in a void. It should be connected to other award programs and they should all share common objectives. Begin with the company’s goals. From these company goals, you should have a holistic motivation strategy that has goals that are tied to the company’s goals. And then from the goals of the motivation strategy, build the goals of the other award programs. Other awards programs that you can consider including in your motivation strategy are Employee of the Week or Month or Year, Instant Recognition or Spot Recognition, Peer Recognition, Employee Referrals, Birthday or Special Occasion Awards and Safety Recognition.

* Don’t forget to use both public and private components to the service awards for employees. A public component includes the official announcement, which should be accessible to everyone across the organization, and the awarding ceremony. An example of a private component would be the company’s top executive or executives personally congratulating the employees. Adding a personal touch like this, which should be a simple and sincere gesture, can go a long way towards conveying the right message and helping make the reward program more effective.

Strategic Business Partnerships Grow Small Businesses

Developing strategic business partnerships should be part of every small business owner’s growth plan for the company. A strategic business partnership has several benefits for the companies involved including: access to existing customers, quick penetration into new markets, enhanced branding, and others that may not be so apparent such as cost reduction benefits from utilizing a partners employee base or getting price breaks from suppliers due to an increase in orders to fulfill new demand. The best business executives and small business owners understand that it is very difficult to execute growth plans alone and aligning with other companies that have mutual interests and a shared target demographic is the right solution. Building a successful business partnership has its difficulties and limitations as well, but the time spent in researching, negotiating, and finally implementing a new strategic business partnership can result in a tremendous return of investment that would rival any internal efforts in the same amount of time.

Find New Customers in Target Markets

The cost of acquiring a new customer is never cheap. However; by aligning with the right partners that can deliver clients a small business can then focus on providing a high level of customer service and getting the most out of what strategic business relationships provide. After a company’s executives have decided that forming business partnerships is the right path for the business, it’s important to research and identify a strategic business partner that can either lead you to many future business partners or has a large existing customer base in the area you intend to service. Just because a company has a large number of customers and they’re in a similar industry does not always mean they will be the right choice. The potential new customers need to be in a geographic location that you can easily service unless the partner is willing to take on additional roles and responsibilities, which could range from sales calls to product delivery to customer service.

Strengthen Brand and Marketing Capabilities

The right strategic business partner should elevate the business’s brand and reputation in the industry that it services. When researching and identifying a partner make sure to take note of how the other company is viewed by its customers, competitors, and the market in general as any positive or negatives will rub off on your brand due to the execution of a business partnership. This can be the quickest way for a small business to achieve name recognition within its industry, by developing a relationship with a large business that already commands respect and is known for delivery high quality products and services with excellent customer care. It is critical during negotiations to fight for co-branding, which may be difficult depending on the nature of the business relationship. If a major concern is being overshadowed by a partner in marketing due to their size and resources than it’s important to make those concerns known prior to moving forward. However, for many small business owners the right strategic partner may be simply white labeling the product or service and not co-branding at all in order to provide a seamless experience for their customers. If the revenue numbers are going to be high enough does it really matter, whether or not the end customer knows the brand?

Growing a business is never easy, but with great partners it can be much more rewarding experience. A small business owner that embraces the ideas of forming strategic business partnerships that are mutually beneficial is much more likely to succeed than the one that wants to go it alone or do it their own way every time.